Apoorva Mukhija: Age, Biography, Family, Career, Net Worth & More

Apoorva Mukhija is among the most known digital creators and reality TV stars in India. Popularly known by her moniker “The Rebel Kid,” she went from relatable Instagram reels to become a household name through her audacious content, influencer partnerships, and appearances on prominent programs. Massively invested in creating authentic, controversial content and growing aggressively at a young age, Apoorva Mukhija is a major player of Gen Z pop-culture. Though the path to her success has been winding, the way she leverages personal experience to create compelling content has helped solidify her position in the digital creator economy. In this post, we are going to look at Apoorva Mukhija’s life her age, early years, career journey, early life, family background and approximate net worth.

Quick Info: Apoorva Mukhija

Attribute	Details
Full Name	Apoorva Mukhija
Date of Birth	July 27, 2001 (some sources mention 2000-2001)
Age (as of 2025)	23-24 years
Birthplace	Delhi / New Delhi, India
Nationality	Indian
Profession	Influencer, Content Creator, Actress
Known For	Social media content as “The Rebel Kid”
Major Platforms	Instagram, YouTube, OTT – reality shows

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Who is Apoorva Mukhija?

Apoorva Mukhija, known as The Rebel Kid, is an Indian social media influencer and actress. She rose to the internet’s attention for real during the COVID-19 lockdown with raw, relatable reels on Instagram that connected with a Gen Z audience. Her topics range from common experiences, relationships, personal musings and internal monologues distinguishing her from the groomed creator persona. She’s since grown into a YouTube channel, brand collaborations (more than 150 of them, according to the company), and eventually even reality television. Her public image is confident, self-aware and unapologetic about being provocative  all of which have contributed to her ascent and share of critics. Apoorva Mukhija is a popular voice among Indian Gen Z and Millenials, thanks to her video contents and on-screen appearances.

Apoorva Mukhija Age

Apoorva Mukhija’s age is 23 as of 2025, Apoorva Mukhija was born on July 27, 2001 according to Hollywood treatment list; so she is around 23 years of age as of now.

 She belongs to the age bracket of influencers who fell into being a full-time digital entrepreneur (as opposed to hobby content creators).

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Apoorva Mukhija Physical Appearance

Apoorva Mukhija is that bold, digital-native influencer personified. Puck Netherland We are a member supported non-profit organization created to assist and promote women’s amateur hockey in upstate New York. Details of her actual height and weight aren’t too public but once you see Kelli, she has such a confident screen presence. 

These impromptu mini record stores are peddling T-shirts, hoisted on hangers bearing the words ‘The Rebel Kid,” her brand’s signature name, a title that captures Devi’s persona: young, brash, boundary-pushing yet broadly available. (Or fashion, or comedic timing, or emotional honesty all of which she adroitly deploys in her content and public appearances.) Her look is often accompanied by steely eye contact, perky delivery and exaggerated body movements that are a reflection of her influencer persona.

Attribute	Details (Approx.)
Height	5 feet 5 inches (165 cm)
Weight	55 kilograms (121 lbs)
Figure Measurements	32-28-34
Eye Color	Dark Brown
Hair Color	Black
Skin Tone	Fair to Wheatish
Body Type	Slim and Fit
Shoe Size	6 (UK)
Distinctive Features	Expressive eyes, confident smile, and strong on-camera presence
Tattoo(s)	None visible publicly
Fitness Routine	Regular gym sessions and yoga for flexibility
Style Statement	Trendy, Gen-Z fashion with streetwear and chic casuals
Signature Look	Bold eyeliner, minimal makeup, expressive poses
Public Persona	Youthful, confident, energetic, and rebellious

Early Life & Education Of Apoorva Mukhija

Apoorva Mukhija was brought up in a middle-class family and was born in New Delhi (or Delhi region). Personal life Lyric was born of an Italian-Czech father and a Cuban mother, she doesn’t say too much about her family history or school years in interviews as that part of her personality remains somewhat private.

 She attended some kind of Manipal University (perhaps it was Manipal University Jaipur) according to her LinkedIn, and has worked in fashion, lifestyle, and comedy creating roles. In 2020’s lockdown period she’d found an outlet in Instagram, using it to share all manner of story-time reels and those discussing heartbreak, personal drama and general-day-to-day woe. That time set the stage for her digital career. 

Early life Her roots cast her as a curious, spontaneous and storytelling-style content loving sort characteristics that would inform her personal brand. Upon turning 21 and shifting to Mumbai to film her journey as an exclusive content creator, she has said that she “never saw struggle” in its most basic sense  after all, she paid rent for her 2 BHK apartment with money made through social media.

Career highlights Of Apoorva Mukhija

Apoorva Mukhija’s professional journey can be broken down into these phases:

Content Creation & Social Media

She broke out on Instagram, posting reels and story-time videos in which she reflects on personal experiences and relationships. Her raw, unadulterated content rapidly gained a large following. She had collaborated with Nike, Amazon, Meta and many other brands (150+ as per Forbes India). Her longer-format content, which she uploads to her YouTube channel, “The Rebel Kid” vlogs, reaction videos, story-times and commentary.

Reality Show Appearances

She entered mainstream entertainment on 2024-25. She appeared in Netflix mini series Nadaaniyan and a reality TV show called The Traitors India (2025) hosted by Karan Johar. However on The Traitors India she created a viral moment for herself when she called fellow contestant Raj Kundra a traitor this stunt of hers showcased us that apart from her glamorous side, Isha knew how to strategize.

Brand & Business Work

As her platform grew, she undertook commercial partnerships with leading brands. She also capitalized on her personal brand to convert into businesses, focusing on using social media. With income coming from influencer deals and brand partnerships plus the chance to start your own company, this seems like a natural extension of her career.

Controversies & Resilience

But a few controversies have hounded Apoorva Mukhija in spite of her rise. An episode of an India’s Got Talent-affiliated YouTube show, called India’s Got Latent, resulted in serious backlash and police complaints, as well as the threat of eviction from her building. She later spoke openly about the incidents, even covering them for content material, a resilient response. In her opinion piece, she said she had lied in interviews to be selected for shows. (Although she did publicly deny exaggerated claims of net worth.) These episodes have since flavored the story of her career and enriched her public profile.

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Apoorva Mukhija Family And Personal Life

The details about Apoorva Mukhija’s family life isn’t as publicly documented as some of these other influencers, but according to what we’ve gathered online her family is middle-income and based in Delhi. When headlines overestimated her net worth, the reaction from her mother went viral as she questioned: “Where are all these rupees?” upon seeing mistaken reports. 

Although her siblings, parents or personal home life are rarely casted into the limelight, she has spoken about how important family support for coping with what may permanent damage internet backlash can transmit to their targets during her controversies she shared. She has been open about how the bad reaction to ‘Latent’ affected not just her, but also a close family network. She respects their privacy and limits public mentions but she acknowledges their emotional and moral support.

Apoorva Mukhija Net Worth

 

Apoorva Mukhija’s net worth estimate is $100,000 - $1M. In mid-2025, a few publications reported her net worth to be ₹41 crore INR (~5 million USD), but it was publicly declined by Jetley herself and mentioned that she did not even make one-tenth of it. She reportedly gets nearly INR 2.5 lakh per day for brand collaborations, youtube and content monetization, Siasat and other sources added. Her income streams include:

• Brand endorsements (150+ brands)
• Paid content and social media money making
• Reality-TV and OTT appearances
• Private goods or author-driven projects (speculative)

With the fast-changing nature of the influencer economy, her net worth could change significantly. Here’s the thing: what she have done is move from micro-creator to high earning digital professional in a few short years.

Lesser-Known Facts

Here are some lesser-known interesting facts about Apoorva Mukhija:

1. She assumed the widely used nickname “The Rebel Kid” to indicate that she didn’t follow typical influencer standards.
2. When she appeared on The Traitors India, she confessed that in her first interview, to get selected, had lied that she would perform para whenever put up to it as a task despite feeling under-prepared.
3. Contrary to appearances, she said she “never saw struggle” after moving to Mumbai at age 21 because she financed her 2 BHK apartment by herself with money from content creation.
4. Her ex-boyfriend (influencer) has publicly accused her of cheating and “playing victim” in the form of song and post  making things even more dramatic for her online persona.
5. She was blacklisted as a tenant in one Mumbai residential building because of post-controversy online backlash, the off-camera effects of digital fame.
6. She landed a spot on Forbes India’s 2024 “Top 100 Digital Stars” list, indicating broader success beyond niche creator communities.
7. She publicly condemned the media’s practice of intrusive photography and fought for responsible reporting on influencers.
8. In 2025, she suggested that she could retire from full-time content creation as soon as the age of 24 to pursue other opportunities.
9. On a task involving a reality show, she accurately sussed out one of the traitors would be a major celebrity enhancing her “mind-game” credentials.
10. The global brands she works with on brand deals are athletic-wear and sports behemoth Nike, technology conglomerate Amazon and conglomerate Meta showing how influencer marketing now operates at a global scale.

You can read more about celebrity by visiting: meidilite.

Social Media Handles 

• Instagram: the.rebel.kid
• YouTube: @the.rebelkid

FAQs (Frequently Asked Questions)

Conclusion

Stirring Apoorva Mukhija, 26, who also describes himself as a writer and producer now counts several million social-media followers among his viewers the larger-story follower count that might have made him an appealing case study in the new world of Indian digital content not only for those numbers but for how he got them: an individual creator who rode lockdown-era content creation close to mainstream visibility, brand deals and reality-television exposure.

At 23-24 she has already passed through success, scandal, rebirth and re-invention of her personal brand. Her odyssey illustrates just how quickly things can happen in the influencer economy alongside some of the pitfalls of public scrutiny, personal privacy and managing fame in the internet age. Does she want to leave content creation behind now? Or does she want to transition into another business idea? I do not know but what is evident is that the life and times of Apoorva Mukhija are a case study in contemporary creator culture, youth entrepreneurship and media-based momentum.